Soil Association
Campaign raises funds and awareness

Graphic design

I was briefed to design direct marketing materials and a report for the Soil Association’s superbugs in factory farming campaign. I designed the 84-page report and direct marketing campaign, which communicated the complex issue in a clear, concise way. The report raised awareness in the government and media, while the direct marketing achieved a 4,800% return on the investment in design.

“Mark Epton has proved himself to be a talented and creative designer. I have used him to design a campaign report and an appeal leaflet. On both occasions he came up with powerful solutions to difficult problems. He is also an extremely helpful person to work with. I changed my mind several times, adding considerably to his workload, which he cheerfully accommodated. With the appeal leaflet he showed that he has other skills, contributing to the editing and selection process in a very constructive way. I look forward to working with him again.”

Richard Young, Policy Advisor